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Portfolio

Work you can measure, not just look at.

Every project below started as a site that looked fine and converted badly. Here is what changed, and what the numbers did afterwards.

Screenshot of the ZibbyMedia.com website after redesign
Publishing, events & bookshop · WordPress + commerce

Media & events brand

ZibbyMedia.com

A content-rich publishing brand with events, a bookshop and a newsletter — all competing for the same attention. We rebuilt the funnel so each audience has one obvious next step.

Before
  • ×Event pages buried 3 clicks deep
  • ×No clear newsletter value proposition
  • ×Mobile checkout abandoned 74% of the time
After
  • Single-page event funnel with social proof
  • Sticky newsletter CTA with a lead magnet
  • Mobile-first checkout and instant SMS follow-up
+143%
event registrations
+89%
newsletter signups
-38%
mobile checkout abandonment
Screenshot of the TektoKnives.com website after redesign
Direct-to-consumer products · Shopify

E-commerce knife brand

TektoKnives.com

Strong paid traffic, weak product clarity. We rebuilt the product experience around comparison and speed, then added recovery automation behind it.

Before
  • ×Product pages lacked comparison clarity
  • ×No abandoned-cart recovery flow
  • ×Slow mobile loads hurt paid traffic ROI
After
  • Comparison table and blade-guide content
  • 3-step email/SMS cart-recovery sequence
  • Speed sprint: sub-3-second mobile loads
+67%
conversion rate
+22%
average order value
$41k
recovered revenue in 90 days
Screenshot of the ClassicHomesOfMaryland.com website after redesign
High-ticket local services · WordPress + AI follow-up

Custom home builder

ClassicHomesOfMaryland.com

High-ticket leads were arriving and going cold. We restructured the site around floor plans and a guided enquiry, then wired instant AI follow-up to every submission.

Before
  • ×Gallery-heavy pages with weak calls-to-action
  • ×No lead qualification form
  • ×Leads went cold waiting for a reply
After
  • Floor-plan-first layout with a clear next step
  • Guided qualification form and calendar booking
  • AI instant reply + automated nurture sequence
+215%
qualified leads
-61%
response time
+48%
consultation bookings
Screenshot of the sustainability.fb.com website after redesign
Enterprise communications · WordPress (redesign + build)

Global sustainability platform

sustainability.fb.com

A sprawling corporate sustainability hub with heavy reports, data tables and regional content. We led the redesign and the WordPress build: a component-based template system that lets the comms team publish data-rich pages without a developer.

Before
  • ×Report content locked in PDFs with no landing pages
  • ×Inconsistent templates across focus areas and regions
  • ×Editors needed a developer for every content change
After
  • Redesigned, component-based WordPress template library
  • Accessible data modules for metrics, charts and reports
  • Self-serve publishing for the comms and editorial team
-70%
time to publish a page
+52%
report page engagement
AA
accessibility conformance
Screenshot of the TropicalBlack.com.au website after redesign
Apparel & direct-to-consumer · Shopify + Klaviyo

Apparel brand on Shopify

TropicalBlack.com.au

A fast-growing shirt brand losing revenue to sold-out sizes. We rebuilt the variant logic so out-of-stock options stay shoppable as pre-orders or back-in-stock signups, then wired Klaviyo flows to convert that demand automatically.

Before
  • ×Sold-out sizes looked like dead ends on the product page
  • ×No back-in-stock or pre-order capture
  • ×Klaviyo sending generic blasts, not behaviour-based flows
After
  • Custom out-of-stock variant logic with pre-order support
  • Back-in-stock signup per size, synced to Klaviyo
  • Welcome, browse-abandon and restock flows live end to end
+31%
revenue per session
12k+
restock signups captured
+64%
email-attributed revenue
Screenshot of the BrightlinkAV.com website after redesign
B2B technical equipment · Shopify

AV & video wall retailer

BrightlinkAV.com

Hundreds of technical SKUs with inconsistent specs. We researched, built and listed the catalogue properly — spec-complete product pages, structured variants and collections engineers can actually filter.

Before
  • ×Incomplete specs and duplicated product listings
  • ×No filterable structure for technical buyers
  • ×Manual, error-prone product uploads
After
  • Researched and standardised spec sheets per product
  • Structured variants, metafields and filterable collections
  • Bulk listing workflow with validation before publish
400+
SKUs researched and listed
+58%
organic product page traffic
+27%
quote requests
Screenshot of the FocusLCDs.com website after redesign
Manufacturing & industrial e-commerce · WordPress + WooCommerce

Custom display manufacturer

FocusLCDs.com

A large engineering catalogue that needed to behave like a configurator. Full-stack WooCommerce work with AJAX-driven parametric search, so engineers can narrow thousands of display parts without a single page reload.

Before
  • ×Full page reloads on every catalogue filter
  • ×Datasheet and part lookup buried in static pages
  • ×WooCommerce checkout struggling with custom part options
After
  • AJAX parametric search across the full part catalogue
  • Instant datasheet and spec lookup on the product page
  • Custom WooCommerce cart logic for configured parts
-81%
catalogue search time
+45%
datasheet downloads
+33%
sample & quote requests
Screenshot of the ResurrectedClassics.com website after redesign
Automotive parts & restoration · BigCommerce theme repair

Classic auto parts store

ResurrectedClassics.com

A deep Datsun restoration parts catalogue held back by a broken theme. We audited and fixed the theme layer — layout breaks, broken cart and category templates, and mobile rendering — so shoppers could actually find and buy parts again.

Before
  • ×Theme layout breaking on category and product pages
  • ×Cart and search widgets failing on mobile
  • ×Console errors from conflicting theme scripts
After
  • Theme templates repaired and re-tested across breakpoints
  • Working cart, wishlist and search on every device
  • Clean script loading with no blocking JS errors
0
blocking theme errors left
+37%
mobile add-to-cart rate
-29%
bounce rate on category pages
Industrial & replacement parts · Shopify theme update

Precision parts supplier

Quality-Perfection.com

An ageing Shopify theme running years behind the platform. We migrated the storefront onto an updated theme version, carried over every customisation, and modernised the product and collection templates without losing a single listing.

Before
  • ×Theme several major versions out of date
  • ×Customisations blocking safe Shopify updates
  • ×Slow, dated product and collection templates
After
  • Updated theme with all customisations ported cleanly
  • Modernised product, collection and cart templates
  • Faster storefront on a maintainable update path
100%
customisations preserved
+41%
faster page loads
+19%
conversion rate
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